Wednesday 8 October 2008

Why is TV scared of horror?


I looked in to the www.guardian.co.uk and I read this new:

'Cactus Kid' ad for Oasis banned for condoning teenage pregnancy

It was banned a campaign for Oasis soft drink (Coca-Cola-owned brand) because it could be interpreted as condoning underage sex and pregnancy.

The ASA (Advertising Standards Authority) ruled that the reference to the woman's pregnancy was "offensive and inappropriate ... and could be interpreted to condone underage sex and teenage pregnancy"

Viewers lodged complaints that the ad broke the advertising code on six different grounds.

A number of viewers complained that one TV ad was scheduled inappropriately because children and young people could see it.

Coca-Cola said that it did not target under-12s and that the ads were not scheduled in or around programmes aimed at children.

It said the TV ads did not "denigrate" water and did not discourage other people from drinking it.

The ad watchdog also said that the advert did suggest that "water was being rejected" and this was "irresponsible and could discourage good dietary practice".

It ordered that the ads should not be shown again in their current form.

http://www.guardian.co.uk/media/2008/oct/08/asa.advertising

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